Performed a competitive analysis to  determine the features and IA elements for the Christopher Edmund website redesign.

Working closely with the Director of Marketing, I Art Directed the photo shoot, set up, arranged and created props for the product shots for use on the website, catalogs, in-stores and POS.

Inspired by marketing collateral for a 1950’s 35mm camera I designed hang tags and the repeating pattern created from the monogram. This design element was to be used for the lining of the handbag as well as other applications where a background texture would be needed.